Wednesday, 4 April 2012

Gail Sorronda (Reid) Fashion Talk


"When compassion and complacency collide, there is death"


Without sounding like a suck ass, I'd just like to start off my saying that Gail is probably one of the most beautiful creatures I've ever seen! She's well-spoken, stunningly modest and more surprisingly, she's from Woodridge. A QUT graduate who modelled through Brisbane based Dallys models; she dabbled in business and interior design before finally deciding to explore fashion. After successfully selling her handmade accessories to stores within Brisbane (most notably Bessie Head), she branched out into clothing through the work she was doing at University. After having a few of her pieces in Australian Fashion week, she was picked up by Sydney’s “The Corner Shop”. Since then, her collections have manifested, evolved and unsurprisingly, expanded worldwide.  


She’s lived in Paris (in a neighbourhood that was once filled with the likes of Patti Smith, Yves Klein and Picasso!), modelled for Kenzo, was noted as "one to watch" in UK Elle, her pattern maker’s mother worked as Karl Lagerfeld’s patternmaker for 25 years, she’s met Anna Wintour, Georgio Armani  and Donatella Versace have looked through (actually touched!) one of her collections and Stefano Gabbana was quoted in the Wall St Journal as saying “I love Gail Sorronda, its my taste”. I could go on and on and on about all of her achievements, but I won’t, the list is ever-growing and  probably infinite.  

I will, however, share with you the pieces of advice she gave to the intimate group of QUT students last night, on how to succeed within the fashion industry. She started her talk with two tips: "gain as much experience as you can and the worst they can say is no". As she wrapped her speech up however, she added that “you must always know your strengths, travel and make good use of mentorship”. These pieces of advice seem so vital to a person’s success in fashion, and I know for sure that I will keep them in mind as I continue to try and build up a portfolio of my fashion writing.

For her new collection entitled “Oh My Goth!” Gail has revealed that she will be incorporating colour into her pieces rather than sticking to her, sometimes restrictive, usual black and white colour scheme. Her fiancĂ©e, Atlas, and her have moved back to Brisbane for the time being to work on their presence  both locally and within Asia. They hope to open up a store in James St, Brisbane, even though they already have stores in Paris, London and Japan. Needless to say, I’m incredibly excited to see what she creates next! 


"Fashion is a cyclical beast"

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